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Heart Note Press | A Digital Haven for Fragrance Lovers

SCENT OF THE DAY
SKYPE BY UNJUST JEWELRY

Where Tuberose Blooms in Bitumen

By Lauren Lexa Brown & Audrey Robinovitz

Our take on Serviette’s sold-out treasure.

We Bought the Backrooms Perfume So You Don’t Have To

This perfume almost got us a cavity search at the Canadian border. Was it worth it?

Lauren Lexa Brown

September 8, 2026

Fantasizing the Mundane with Normaccords

From OG houses like Demeter, to emerging indie darlings like Nostos, Normaccords are on the rise.

Katie Moore-Gillon

August 28, 2026

Rose Quest: Fury Rose Beyond Rosedome Strikes Back

You better stop and smell them. Or else

Matt Morris

August 12, 2026

Emily Gates Does Not Play About Perfume

One of the internet's most cherished and evocative comedic darlings spills the beans on her fragrance obsession, and how it ties in with her performance art.

Lauren Lexa Brown & Charlotte Delumpa-Alexander

July 23, 2026

The Shortest Sentence in the English Language

A poem threading scent through diasporic identity, devotion, and desire.

Raitah Jinnat

July 16, 2026

Lipstick, On

Waxy compacts, smeared powder, and the lingering specter of 20th century femininity.

Audrey Robinovitz

July 7, 2026

Searching for the Smell of ‘90s-Era Dykehood

On CK One, failed fetishes, and scent as faux memory from a lesbian born too late.

Charlotte Delumpa-Alexander

June 25, 2026

A Day as an Olfactive Artist

In this contemplative diary entry, Australian artist Jesse Wakenshaw shows us how a scent concept can evolve from one beast to another as we go about our daily lives.

Jesse Wakenshaw

June 19, 2026

It’s Grape Summer

Susan Alexandra’s new glorious fragrance.

Lauren Lexa Brown

June 9, 2026

If You're Going to Kill Yourself, Wear Your Best Perfume

On the perfume of Sofia Coppola’s The Virgin Suicides.

Lauren Lexa Brown

May 31, 2026

Flanker

We're on one side of the booth at the second bar on the third drink, 45 minutes past 11 PM on a Wednesday and you smell so good I could bite through your neck like red velvet cheesecake.

Vivian Medithi

May 27, 2026

Maddie Phinney talks Centerfold, the state of niche perfume, and being a professional analogist

The dry down we all needed.

Lauren Brown

May 14, 2026

Nose in a Book

What do bookish perfumes tell us
about the role of the book in a world
that no longer needs them?

Ellianna Cierpiot

April 30, 2026

Reviving the Past Through the Scent of Dolls

A seasoned perfume writer and collector shares an intimate look at her cherished childhood toys, and how they informed her favorite doll fragrances.

Damiana Chiavolini

April 23, 2026

Sommeliers’ Favorite Scents
& Why They Don’t Smell Like Anything

An insider’s glimpse into the fragrance sensibilities of New York City–based wine connoisseurs in both their work, and play.

Sammi Shack

April 13, 2026

Permeation

A poem on the supernatural storm that seizes the atmosphere of a perfumers workspace.

Liz Becker

April 2, 2026

I Only Want What You Can’t Have (but I’ll wait for it)

Confessions of a discontinued perfume addict.

Summer Tribble

March 24, 2026

I‘m Baby

Untangling the meaning-making behind perfume for infants, and facing the fraught reality that our various performances of empathy are more grown-up than ever.

Matt Morris

March 9, 2026

Maison Spoturno:
A game of deduction

One woman, five unlabeled testers.

Lucy Burrows

February 19, 2026