COMMUNITY
We welcome diverse voices, fostering an ongoing exchange of ideas that inform how perfume exists in time and space. We love highlighting niche brands and independent artists. Fragrance is for everyone.
CURIOSITY
Some say it killed the cat—we say the cat simply holds inquiry over assertation. Fragrance is multi-dimensional and requires investigation to uncover its broader cultural and material networks.
PLAY
We should take risks, focusing on intellectual improvisation and honing into our sensory skills. Whimsy is the backbone of fragrance. Maintaining a sense of play is paramount in giving our minds a break from goal-driven thinking.
AFFECT
Affect helps us acknowledge perfume as a form of storytelling, honoring subjective experiences and fragrance as a catalyst for feeling. Never ignore an emotion brought on by fragrance.